About the Project:
Revamped the University of Massachusetts' outdated
television commercial with a more professional look and
feel – tying it in with the University's branding efforts
and targeted message. With a limited budget, directed and
produced a brand new 30-second TV spot. Responsible for
all aspects of the commercial – developing the theme,
conceptualizing the visual elements, writing the script,
casting the actors, directing the cinematography (camera
angles, video movement, screen transitions, graphics),
organizing the props, editing the footage and more. The
final TV spot airs each semester in targeted markets
throughout Massachusetts and New Hampshire.
